Why I Buy Natural Mascara


Doing a little research into what’s in your mascara is scary stuff! I discovered the Environmental Working Group’s website a few years back when I was wearing chemical makeup products, and it played a huge role in my stepping into action to find good makeup products for myself, and to spread the word to other women about how harmful many of the beauty products out there can be. Let me challenge you to pull out your makeup bag, stop by www.EWG.org and type the names of your products in the search bar. It’s very eye-opening! (No pun intended.)

In their book, No More Dirty Looks: The Truth about Your Beauty Products, Siohban O’Connor and Alexandra Spunt quote, “[D]o you really want formaldehyde releasers, mercury, SLS, coal tar, petroleum distillates, vinyl, parabens, phthalates, and triethanolomine dripping into your eyeballs? Us neither, and mascaras often contain all of them at a time.”

Let’s compare Rimmel Lash Accelerator Mascara to Physicians Formula Organic Wear Fake Out Mascara. According to the Environmental Working Group’s website, Rimmel Lash Accelorator scores in the high hazard range for being detrimental to our health. Some of the ingredients listed are BHA, Retinyl Palmitate, Propylparaben, Ethylparaben, Methylparaben, and Butylparaben. According to the EWG:

  • BHA is linked to endocrine disruption, allergies/immunotoxicity and organ system toxicity.
  • Retinyl Palmitate is linked to biochemical and cellular level changes, cancer, developmental/reproductive toxicity and organ system toxicity.
  • Parabens should be of concern because they are linked to developmental/reproductive toxicity, ecotoxicology, endocrine disruption, allergies/immunotoxicity and biochemical and cellular level changes.

Now look at Organic Wear Fake Out Mascara. (Click on the image to enlarge.)


This is only one example of scary mascara, but really, go to EWG.org and check out what’s in yours. If wearing natural mascara can do a little in preventing what I listed earlier, why wouldn’t you? And just in case you were thinking natural mascara is way more expensive, Physicians Formula is about the same price as Almay, CoverGirl, Maybelline, Rimmel, etc. And, in my opinion, it does a better job at staying clump free and boosting lash volume. And, of course I feel way better about putting ingredients from nature around my eyes instead of chemicals from a lab that could be harmful to my health.


  • No More Dirty Looks by Siohban O’Connor and Alexandra Spunt
  • ewg.org
  • physiciansformula.com

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